FC Dallas Soccer Celebration
Get ready, Frisco - Soccer is taking over this summer!
FC Dallas has hired SBG Hospitality to execute the FC Dallas Soccer Celebration, a 40-day fan experience transforming Simpson Plaza into the ultimate soccer destination!
On every matchday, enjoy live game viewings including matches during the FIFA World Cup 2026, plus big screens, watch party pods, live music, interactive activations, and local food and drinks in an engaging, festival style atmosphere!
Join us and be part of Frisco’s biggest soccer celebration!