FC Dallas Soccer Celebration
Soccer took over Frisco during the FC Dallas Soccer Celebration!
FC Dallas hired SBG Hospitality to execute this 40-day fan experience, transforming Simpson Plaza into the ultimate soccer destination.
On every matchday, guests enjoyed live game viewings—including matches during the FIFA World Cup 2026—along with big screens, watch party pods, live music, interactive activations, and local food and drinks in an engaging, festival-style atmosphere.
SBG Hospitality was proud to bring Frisco’s biggest soccer celebration to life!
