DISTRICT 121 - EVENTS AND ENTERTAINMENT
SBG Hospitality produces the events and entertainment for District 121 in McKinney, Texas! Join us for concerts, movie nights, and other fun events!
Located at the NEC of 121 & Alma, District 121 offers a dynamic dining/entertainment experience as the focal destination for what is considered to be among the most robust sectors in the region. Adjacent to Craig Ranch, the 2,200-acre master-planned, mixed-use development, this project provides a unique opportunity to not only serve its neighboring development, but the surrounding communities of McKinney, Allen, Plano, and Frisco. The project will feature a highly desired patio space alongside an activated green park!
