Why We’re Ready For the Fall (and You Should be Too!)

The team here at SBG Hospitality is hard at work planning for our fall events! This fall, you can look forward to lots of great food, wine, 5Ks, music, and fun! We are so excited for what’s in store. Read further for brief descriptions of what you will find at our upcoming events:

Frisco Oktoberfest:

Guten Tag! Get ready for the inaugural Frisco Oktoberfest on Saturday, September 28th from 5:00-10:00pm at Frisco Square. After kicking off the festival with a traditional keg tapping, the bier will be flowing and the festivities will begin! There will be delicious German cuisine, multiple bands including polka entertainment and local favorite artists, German folk dance lessons, lots of shopping, a brat eating contest, a bier stein holding contest, and of course... plenty of cold bier!

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Get in the spirit by wearing your best Oktoberfest attire and come ready for a great time! The festival is family-friendly and free to attend so come on and come all! Food can be purchased directly from our variety of vendors while bier and wine will only be available through the purchase of tickets; get yours in advance to avoid the lines and receive a souvenir beer stein!

Visit us online to pre-purchase bier passes and tickets: Tickets

A portion of the event proceeds will benefit our local non-profit partner, Frisco FastPacs!


Plano Food & Wine Festival:

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Join us for the 2nd annual Plano Food and Wine Festival on Saturday, October 5th from 2:00-7:00pm at The Shops at Willow Bend! Featuring 100 wines, 3 bands, 20+ delicious food partners, culinary demonstrations, local businesses and boutiques for shopping, and so much more, this is a can’t miss event! To add on to the fun, grape stomping competitions will be taking place throughout the day!

For all the parents out there, who don’t want to miss out, don’t worry! The festival is family friendly, free to attend, AND there will even be a play area for the kids to enjoy. With something for everyone to love, Plano Food and Wine Festival is guaranteed to be fun for all.

Visit us online to pre-purchase food and beverage tasting tickets! www.planofoodandwinefestival.com

A portion of the event proceeds will benefit our local non-profit partners, The National Breast Cancer Foundation and The Warrior’s Keep!

Here’s a recap from last year’s event: https://www.youtube.com/watch?v=HhnKP9w4t3E


McKinney Wine & Music Festival:

Back at Adriatica Village for a 3rd annual year, McKinney Wine and Music Festival will be bigger and better than ever! This year’s event will feature over 100 wines, a variety of beer and cocktails, 4 bands and other talented artists, local restaurants, culinary demonstrations from North Texas culinary experts, a play zone for kids, grape stomping competitions, and 60+ vendors including local boutiques, businesses and shops!

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Taking place on Saturday, October 19th from 12:00-5:00pm, McKinney Wine and Music Festival will ensure a fun-filled afternoon for all! The festival is family-friendly and free to attend.

Visit us online to pre-purchase your wine tasting tickets! www.mckinneywinefestival.com

A portion of the event proceeds will benefit our local non-profit partner, Love Life Foundation!

Here’s a recap from last year’s event: https://www.youtube.com/watch?v=7MXNKDyT_mc


McKinney Fall Festival & Monster Dash 5K

Bringing all things fall to McKinney, McKinney Fall Festival & Monster Dash 5K is returning to Tupp’s Brewery on Saturday, October 26th from 9:00am-3:00pm. Following the Monster Dash event kickoff will be a slew of fun festivities! This event will feature 2 bands, a petting zoo, costume contests, a pumpkin patch, and many local artists, boutiques, and businesses; of course, you can’t forget about all the delicious foods and beverages that will be at the event.

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The festival is free to attend and family-friendly! Mark your calendars and tell all your friends to register today to reserve your spooktacular medal for the Monster Dash 5k. 

A portion of the event proceeds will benefit our local non-profit partners, The Warrior’s Keep and Hugs Café!

Here’s a recap from last year’s event: https://www.youtube.com/watch?v=iHc1ifvD_rU


We’re booking our event partners now, but the spots are going quickly! If you are a food vendor, business vendor, or are looking for a sponsorship opportunity, email us at events@sbghospitality.com for more information. Frisco Oktoberfest will be a fun way to showcase your business while connecting and engaging with attendees; don’t miss out!

Kaylee Kelley